https://www.bcexl.com/insights.html Notes on building and running businesses in Nigeria, from Bluechip Experience Limited. en-ng https://www.bcexl.com/insights/the-marketplace-is-moving-into-the-chat-window.html https://www.bcexl.com/insights/the-marketplace-is-moving-into-the-chat-window.html Mon, 05 Oct 2026 08:00:00 +0100 Businesses spent twenty years learning how to rank on search. Many have not yet realised that the next customer may never search for them at all. https://www.bcexl.com/insights/compounding-is-not-just-about-money.html https://www.bcexl.com/insights/compounding-is-not-just-about-money.html Mon, 05 Oct 2026 08:00:00 +0100 The most powerful growth in business often comes from things that do not appear on the balance sheet. https://www.bcexl.com/insights/the-first-mover-tax.html https://www.bcexl.com/insights/the-first-mover-tax.html Mon, 05 Oct 2026 08:00:00 +0100 Being first can be an advantage. But when your product requires customers to learn an entirely new behaviour, being first can also mean paying to create the market your competitors will later inherit.