Insights
Notes from Bluechip Experience Limited on building, financing and running businesses in Nigeria.
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7 min readThe Marketplace Is Moving Into the Chat Window
Businesses spent twenty years learning how to rank on search. Many have not yet realised that the next customer may never search for them at all.
By Jimi Adewole
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11 min readCompounding Is Not Just About Money
The most powerful growth in business often comes from things that do not appear on the balance sheet.
By Jimi Adewole
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12 min readThe First-Mover Tax
Being first can be an advantage. But when your product requires customers to learn an entirely new behaviour, being first can also mean paying to create the market your competitors will later inherit.
By Jimi Adewole